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Category Management : strategische Positionierung des Handels
Holzkämper, Olaf
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1999
Persistent link: https://www.econbiz.de/10013277720
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Die Marken- und Einkaufsstättentreue der Konsumenten als Bestimmungsfaktoren des vertikalen Beziehungsmarketing : theoretische Grundlegung u. empirische Analysen für d. Category Ma...
Goerdt, Thomas
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1999
Persistent link: https://www.econbiz.de/10013429925
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