//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marktforschung"
~subject:"Lieferantenmanagement"
~person:"Batra, Rajeev"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Category Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marktforschung
Lieferantenmanagement
Brand management
1
Category Management
1
Category management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenführung
1
Market research
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Batra, Rajeev
Ahlert, Dieter
4
Kurtuluş, Mümin
4
Lindblom, Arto
4
Olkkonen, Rami
4
Schröder, Hendrik
4
Toktay, L. Beril
4
Hyvönen, Saara
3
Krüger, Rolf
3
Olbrich, Rainer
3
Ollila, Petri
3
Steiner, Stephanie
3
Steven, Marion
3
Castaldo, Sandro
2
Feller, Marc
2
Gooner, Richard A.
2
Grosso, Monica
2
Großweischede, Markus
2
Kamakura, Wagner A.
2
Kracklauer, Alexander
2
Kracklauer, Alexander H.
2
Kurtulus, Mumin
2
Morgan, Neil A.
2
Nakkas, Alper
2
Schlippenbach, Vanessa von
2
Seifert, Dirk
2
Zerbini, Fabrizio
2
Aastrup, Jesper
1
Alan, Yasin
1
Baake, Pio
1
Bandyopadhyay, Subri
1
Basaviah, Savitri
1
Battenfeld, Dirk
1
Bauer, Hans H.
1
Benkenstein, Martin
1
Benson, Michael Christopher
1
Berndt, Ralph
1
Bjerre, Mogens
1
Borchert, Stefan
1
Braun, Daniela
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality
Batra, Rajeev
;
Lenk, Peter J.
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 335-347
Persistent link: https://www.econbiz.de/10003965481
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->