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~isPartOf:"Journal of marketing research : JMR"
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Search: subject_exact:"Category management"
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Category Management
8
Category management
8
Consumer behaviour
5
Konsumentenverhalten
5
Market research
3
Marktforschung
3
Präferenztheorie
2
Theory of preferences
2
Bayesian learning
1
Body weight
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Marketing theory
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Produktmanagement
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Gijsbrechts, Els
2
Aribarg, Anocha
1
Batra, Rajeev
1
Chakravarti, Amitav
1
Che, Hai
1
Chen, Xinlei
1
Chen, Yuxin
1
Chernev, Alexander
1
Foubert, Bram
1
Foutz, Natasha Zhang
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Gal, David
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Lenk, Peter J.
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Lourenço, Carlos J. S.
1
Ma, Yu
1
Mehta, Nitin
1
Morwitz, Vicki G.
1
Paap, Richard
1
Wedel, Michel
1
Ülkümen, Gülden
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Journal of marketing research : JMR
Journal of retailing
14
Journal of retailing and consumer services
10
Handelsforschung
8
Journal of marketing
8
SpringerLink / Bücher
8
The international review of retail, distribution and consumer research
8
Vertikales Marketing und Markenführung im Zeichen von Category-Management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Retail supply chain management : quantitative models and empirical studies
7
Gabler Edition Wissenschaft
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
5
ERIM report series research in management
4
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
4
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
4
International journal of retail & distribution management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Management Science
4
Marketing Science
4
Economics Papers from University Paris Dauphine
3
Hamburger Schriften zur Marketingforschung
3
Harvard-Business-Manager : das Wissen der Besten
3
International Journal of Retail & Distribution Management
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business research : JBR
3
Journal of the Operational Research Society : OR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Manufacturing & service operations management : M & SOM
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Open Access publications from Université Paris-Dauphine
3
Arbeitspapiere des Lehrstuhls für Marketing und Handel an der Universität GH Essen
2
Asia Pacific journal of marketing and logistics
2
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
2
Commercio : rivista di economia e politica commerciale
2
Controlling im Handel : innovative Ansätze und Praxisbeispiele
2
ERIM Report Series Research in Management
2
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
2
Faculty research papers / The Fuqua School of Business, Duke University
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ECONIS (ZBW)
8
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1
The impact of category prices on store price image formation : an empirical analysis
Lourenço, Carlos J. S.
;
Gijsbrechts, Els
;
Paap, Richard
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10010526562
Saved in:
2
A multicategory model of consumers' purchase incidence, quantity, and brand choice decisions : methodological issues and implications on promotional decisions
Mehta, Nitin
;
Ma, Yu
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 435-451
Persistent link: https://www.econbiz.de/10009578724
Saved in:
3
Investigating effects of out-of-stock on consumer stockkeeping unit choice
Che, Hai
;
Chen, Xinlei
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 502-513
Persistent link: https://www.econbiz.de/10009580881
Saved in:
4
Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality
Batra, Rajeev
;
Lenk, Peter J.
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 335-347
Persistent link: https://www.econbiz.de/10003965481
Saved in:
5
Categorization effects in value judgments : averaging bias in evaluating combinations of vices and virtues
Chernev, Alexander
;
Gal, David
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 738-747
Persistent link: https://www.econbiz.de/10009235356
Saved in:
6
Categories create mind-sets : the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions
Ülkümen, Gülden
;
Chakravarti, Amitav
;
Morwitz, Vicki G.
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 659-671
Persistent link: https://www.econbiz.de/10009235362
Saved in:
7
Category-based screening in choice of complementary products
Aribarg, Anocha
;
Foutz, Natasha Zhang
- In:
Journal of marketing research : JMR
46
(
2009
)
4
,
pp. 518-530
Persistent link: https://www.econbiz.de/10003872332
Saved in:
8
Shopper response to bundle promotions for packaged goods
Foubert, Bram
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 647-662
Persistent link: https://www.econbiz.de/10003569747
Saved in:
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