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institution:"A. C. Nielsen Company <Chicago-Schaumburg, Ill.>"
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Consumer-centric category management : how to increase profits by managing categories based on consumer needs
Karolefski, John
(
contributor
);
Heller, Al
(
contributor
)
-
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
-
2006
Persistent link: https://www.econbiz.de/10003026500
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