//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chang, Chun-tuan"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Cause-Related Marketing
4
Cause-related marketing
4
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
2
Marketing management
2
Marketingmanagement
2
Werbewirkung
2
Advertising
1
Advertising planning
1
Brand image
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Emotion
1
Fundraising
1
Markenimage
1
New product development
1
Print advertising
1
Printwerbung
1
Produktentwicklung
1
Prospect Theory
1
Prospect theory
1
Taiwan
1
Telecommunications equipment industry
1
Telekommunikationsausrüster
1
Werbeplanung
1
Werbung
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Chang, Chun-tuan
Thomas, Sujo
13
Krishna, Aradhna
6
Kureshi, Sonal
6
Liu, Gordon
6
Wymer, Walter
6
Chang, Chun-Tuan
5
Vlachos, Pavlos A.
5
Vrontis, Demetris
5
Bae, Mikyeung
4
Bhatt, Viral
4
Bigné Alcañiz, J. Enrique
4
Christofi, Michael
4
Das, Neel
4
Deb, Madhurima
4
Du, Lanying
4
Galan-Ladero, M. Mercedes
4
Gupta, Shruti
4
Hou, Jundong
4
Leonidou, Erasmia
4
Mattila, Anna S.
4
Papasolomou, Ioanna
4
Rajan, Uday
4
Samu, Sridhar
4
Youn, Seounmi
4
Amawate, Vibhas
3
Baghi, Ilaria
3
Beise-Zee, Rian
3
Chawla, Deepak
3
Coleman, Joshua T.
3
Fries, Anne
3
Fuljahn, Alexandre
3
Galera Casquet, Clementina
3
Hanks, Lydia
3
Kim, Hyuksoo
3
Kim, Jihye
3
Ko, Wai Wai
3
Krepapa, Areti
3
Lafferty, Barbara A.
3
Langen, Nina
3
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
Marketing intelligence & planning
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
2
Goodwill hunting? : influences of product-cause fit, product type, and donation level in couse-related marketing
Chang, Chun-tuan
;
Liu, Hsiu-wen
- In:
Marketing intelligence & planning
30
(
2012
)
6
,
pp. 634-652
Persistent link: https://www.econbiz.de/10010219370
Saved in:
3
Guilt appeals in cause-related marketing : the subversive roles of product type and donation magnitude
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 587-616
Persistent link: https://www.econbiz.de/10009349599
Saved in:
4
To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->