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~person:"Galera Casquet, Clementina"
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Galera Casquet, Clementina
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Cause-related marketing : a systematic review of the literature
Bhatti, Hina Yaqub
;
Galan-Ladero, M. Mercedes
;
Galera …
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 25-64
Persistent link: https://www.econbiz.de/10014252111
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Cause-related marketing : case Studies from a global perspective
Galan-Ladero, M. Mercedes
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012395722
Saved in:
3
Understanding factors influencing consumer attitudes toward cause-related marketing
Galan Ladero, M. Mercedes
;
Galera Casquet, Clementina
; …
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
1
,
pp. 52-70
Persistent link: https://www.econbiz.de/10011492964
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