//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~person:"Baghi, Ilaria"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Cause-Related Marketing
3
Cause-related marketing
3
Marketing management
2
Marketingmanagement
2
Brand image
1
Brand management
1
Consumer behaviour
1
Emotion
1
Fit
1
Fundraising
1
Guilt
1
Hedonic consumption
1
Hedonic price index
1
Hedonischer Preisindex
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Preismanagement
1
Pricing strategy
1
Private consumption
1
Privater Konsum
1
Prospect Theory
1
Prospect theory
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
Aufsatz in Zeitschrift
Article in journal
3
Language
All
English
3
Author
All
Baghi, Ilaria
Thomas, Sujo
12
Chang, Chun-Tuan
5
Kureshi, Sonal
5
Liu, Gordon
5
Bae, Mikyeung
4
Bhatt, Viral
4
Bigné Alcañiz, J. Enrique
4
Chang, Chun-tuan
4
Das, Neel
4
Deb, Madhurima
4
Mattila, Anna S.
4
Vrontis, Demetris
4
Wymer, Walter
4
Youn, Seounmi
4
Amawate, Vibhas
3
Beise-Zee, Rian
3
Chawla, Deepak
3
Christofi, Michael
3
Coleman, Joshua T.
3
Gupta, Shruti
3
Hanks, Lydia
3
Kim, Hyuksoo
3
Kim, Jihye
3
Ko, Wai Wai
3
Krishna, Aradhna
3
Lafferty, Barbara A.
3
Lee, Eun Mi
3
Leonidou, Erasmia
3
Papasolomou, Ioanna
3
Patel, Ritesh
3
Ruiz Mafe, Carla
3
Samu, Sridhar
3
Schyvinck, Cleo
3
Silva, Susana C.
3
Terblanche, Nic S.
3
Willem, Annick
3
Akansha Singh
2
Arora, Neeraj
2
Badenes-Rocha, Alberto
2
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
International review on public and non-profit marketing
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
High-fit charitable initiatives increase hedonic consumption through guilt reduction
Baghi, Ilaria
;
Antonetti, Paolo
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2030-2053
Persistent link: https://www.econbiz.de/10011773817
Saved in:
2
Co-branded cause-related marketing campaigns : the importance of linking two strong brands
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 13-29
Persistent link: https://www.econbiz.de/10009728491
Saved in:
3
Mental accounting and cause related marketing strategies
Baghi, Ilaria
;
Rubaltelli, Enrico
;
Tedeschi, Marcello
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 145-156
Persistent link: https://www.econbiz.de/10008667916
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->