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Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
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Corporate social responsibility and cause-related marketing : an overview
Brønn, Peggy Simcic
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Vrioni, Albana Belliu
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2008
Persistent link: https://www.econbiz.de/10003717733
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Cause-related marketing : a coalignment of marketing strategy and corporate philanthropy
Varadarajan, P. Rajan
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Menon, Anil
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2008
Persistent link: https://www.econbiz.de/10003717735
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Cause-related marketing : ethics and the ecstatic
Smith, Warren
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Higgins, Matthew
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2008
Persistent link: https://www.econbiz.de/10003717737
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