//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Baghi, Ilaria"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Cause-Related Marketing
3
Cause-related marketing
3
Marketing management
2
Marketingmanagement
2
Brand image
1
Brand management
1
Consumer behaviour
1
Emotion
1
Fit
1
Fundraising
1
Guilt
1
Hedonic consumption
1
Hedonic price index
1
Hedonischer Preisindex
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Preismanagement
1
Pricing strategy
1
Private consumption
1
Privater Konsum
1
Prospect Theory
1
Prospect theory
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Baghi, Ilaria
Thomas, Sujo
13
Krishna, Aradhna
6
Kureshi, Sonal
6
Liu, Gordon
6
Wymer, Walter
6
Chang, Chun-Tuan
5
Vlachos, Pavlos A.
5
Vrontis, Demetris
5
Bae, Mikyeung
4
Bhatt, Viral
4
Bigné Alcañiz, J. Enrique
4
Chang, Chun-tuan
4
Christofi, Michael
4
Das, Neel
4
Deb, Madhurima
4
Du, Lanying
4
Galan-Ladero, M. Mercedes
4
Gupta, Shruti
4
Hou, Jundong
4
Leonidou, Erasmia
4
Mattila, Anna S.
4
Papasolomou, Ioanna
4
Rajan, Uday
4
Samu, Sridhar
4
Youn, Seounmi
4
Amawate, Vibhas
3
Beise-Zee, Rian
3
Chawla, Deepak
3
Coleman, Joshua T.
3
Fries, Anne
3
Fuljahn, Alexandre
3
Galera Casquet, Clementina
3
Hanks, Lydia
3
Kim, Hyuksoo
3
Kim, Jihye
3
Ko, Wai Wai
3
Krepapa, Areti
3
Lafferty, Barbara A.
3
Langen, Nina
3
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
International review on public and non-profit marketing
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
High-fit charitable initiatives increase hedonic consumption through guilt reduction
Baghi, Ilaria
;
Antonetti, Paolo
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2030-2053
Persistent link: https://www.econbiz.de/10011773817
Saved in:
2
Co-branded cause-related marketing campaigns : the importance of linking two strong brands
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 13-29
Persistent link: https://www.econbiz.de/10009728491
Saved in:
3
Mental accounting and cause related marketing strategies
Baghi, Ilaria
;
Rubaltelli, Enrico
;
Tedeschi, Marcello
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 145-156
Persistent link: https://www.econbiz.de/10008667916
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->