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type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
~person:"Kim, Jihye"
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Search: subject_exact:"Cause marketing"
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Cause-Related Marketing
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Cause-related marketing
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Kim, Jihye
Thomas, Sujo
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Chang, Chun-Tuan
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Liu, Gordon
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Bhatt, Viral
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Bigné Alcañiz, J. Enrique
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Das, Neel
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Coleman, Joshua T.
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Gupta, Shruti
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Kim, Hyuksoo
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Ko, Wai Wai
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Krishna, Aradhna
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Lafferty, Barbara A.
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Leonidou, Erasmia
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Patel, Ritesh
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Ruiz Mafe, Carla
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Samu, Sridhar
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Schyvinck, Cleo
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Arora, Neeraj
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International review on public and non-profit marketing
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Using personalization for cause-related marketing beyond compassion fade on social media
Kim, Jihye
;
Kim, Min-Seong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014313377
Saved in:
2
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
Saved in:
3
The efficacy of cause-related marketing within a social network : the effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive
Kim, Jihye
;
Lee, Jaejin
;
Kim, Soojin
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 429-455
Persistent link: https://www.econbiz.de/10011849978
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