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~isPartOf:"European business review : EBR ; the official journal of the International Management Centres, Europe"
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European business review : EBR ; the official journal of the International Management Centres, Europe
International review on public and non-profit marketing
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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World review of entrepreneurship, management and sustainable development
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Marketing-driven philanthropy : the case of PlayPumps
Saunders, Stephen Graham
;
Borland, Ralph
- In:
European business review : EBR ; the official journal …
25
(
2013
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10009766392
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A model of cause-related marketing for "profit-driven" and "non-profit" organizations
Svensson, Göran
;
Wood, Greg
- In:
European business review : EBR ; the official journal …
23
(
2011
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10009125145
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