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~isPartOf:"International journal of advertising : the review of marketing communications"
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Cause-Related Marketing
5
Cause-related marketing
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Consumer behaviour
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Advertising effects
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Beziehungsmarketing
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Badenes-Rocha, Alberto
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Chang, Chia-Han
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International journal of advertising : the review of marketing communications
International review on public and non-profit marketing
25
Journal of business research : JBR
15
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
11
Journal of marketing communications
10
Psychology & marketing
10
Journal of Business Ethics
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
The journal of consumer marketing
5
European Sport management quarterly : ESMQ
4
European journal of marketing : EJM
4
International Review on Public and Nonprofit Marketing
4
International journal of nonprofit & voluntary sector marketing
4
Journal of promotion management : JPM
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
SpringerLink / Bücher
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Apas Papers
3
Cogent Business & Management
3
Cogent business & management
3
European Journal of Marketing
3
International journal of emerging markets
3
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Business Research
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
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Key debates and contemporary issues in nonprofit marketing
3
MPRA Paper
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Sport management review
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World review of entrepreneurship, management and sustainable development
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AMS review : official publication of the Academy of Marketing Science
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Amfiteatru Economic Journal
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Asian Journal of Sustainability and Social Responsibility (AJSSR)
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ECONIS (ZBW)
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1
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
2
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
3
The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon
;
Lee, Seungae
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
Saved in:
4
When partners divorce : understanding consumers' reactions to partnership termination in cause-related marketing programs
Aghakhani, H.
;
Carvalho, S. W.
;
Cunningham, P. H.
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 548-570
Persistent link: https://www.econbiz.de/10012260233
Saved in:
5
Cause-related marketing persuasion research : an integrated framework and directions for further research
Bergkvist, Lars
;
Zhou, Kris Qiang
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012200192
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