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~person:"Hanks, Lydia"
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Cause-Related Marketing
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Cause-related marketing
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costly signaling theory
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Hanks, Lydia
Thomas, Sujo
14
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Liu, Gordon
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Vrontis, Demetris
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Baghi, Ilaria
6
Chang, Chun-Tuan
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Chawla, Deepak
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Coleman, Joshua T.
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Edmondson, Diane R.
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of service management
1
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ECONIS (ZBW)
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The joint effect of power, relationship type, and corporate social responsibility type on customers' intent to donate
Zhang, Lu
;
Hanks, Lydia
;
Line, Nathaniel D.
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
3
,
pp. 374-394
Persistent link: https://www.econbiz.de/10011997332
Saved in:
2
The impact of self-service technology and the presence of others on cause-related marketing programs in restaurants
Hanks, Lydia
;
Line, Nathaniel D.
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
25
(
2016
)
5/6
,
pp. 547-562
Persistent link: https://www.econbiz.de/10011577824
Saved in:
3
Antecedents to participation in corporate social responsibility programs
Mattila, Anna S.
;
Hanks, Lydia
- In:
Journal of service management
23
(
2012
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10009666544
Saved in:
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