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~person:"Kureshi, Sonal"
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Search: subject_exact:"Cause-Related Marketing"
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Cause-Related Marketing
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Consumer behaviour
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Kureshi, Sonal
Thomas, Sujo
14
Langen, Nina
7
Liu, Gordon
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Bae, Mikyeung
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Chang, Chun-Tuan
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Hartmann, Monika
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Vrontis, Demetris
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Wymer, Walter
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Christofi, Michael
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Bigné Alcañiz, J. Enrique
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Chang, Chun-tuan
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Das, Neel
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Deb, Madhurima
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Galan-Ladero, M. Mercedes
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Krishna, Aradhna
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Lafferty, Barbara A.
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Lee, Eun Mi
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International journal of Indian culture and business management
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International review on public and non-profit marketing
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Journal of marketing communications
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Journal of nonprofit & public sector marketing
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South Asian journal of management : SAJM
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Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
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1
Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo
;
Kureshi, Sonal
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
Saved in:
2
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
Saved in:
3
Cause-related marketing research : 19882016 : an academic review and classification
Thomas, Sujo
;
Kureshi, Sonal
;
Vatavwala, Sanket
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
5
,
pp. 488-516
Persistent link: https://www.econbiz.de/10012312842
Saved in:
4
Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context
Thomas, Sujo
;
Kureshi, Sonal
- In:
International journal of Indian culture and business …
14
(
2017
)
3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10011715078
Saved in:
5
Cause related marketing : an Indian overview
Kureshi, Sonal
;
Thomas, Sujo
-
2014
Persistent link: https://www.econbiz.de/10010370318
Saved in:
6
A study of cause related marketing initiatives and consumer insights : evidences from the Indian context
Kureshi, Sonal
;
Thomas, Sujo
- In:
South Asian journal of management : SAJM
23
(
2016
)
2
,
pp. 109-130
Persistent link: https://www.econbiz.de/10011567418
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