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isPartOf:"International journal of nonprofit and voluntary sector marketing"
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Cause-related marketing
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International journal of nonprofit and voluntary sector marketing
International review on public and non-profit marketing
25
Journal of business research : JBR
15
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
11
Journal of marketing communications
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Psychology & marketing
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Journal of Business Ethics
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International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
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European Sport management quarterly : ESMQ
4
European journal of marketing : EJM
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International Review on Public and Nonprofit Marketing
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International journal of nonprofit & voluntary sector marketing
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Journal of promotion management : JPM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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SpringerLink / Bücher
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Apas Papers
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Cogent Business & Management
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Cogent business & management
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European Journal of Marketing
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International journal of emerging markets
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business Research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing
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Key debates and contemporary issues in nonprofit marketing
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MPRA Paper
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Sport management review
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World review of entrepreneurship, management and sustainable development
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AMS review : official publication of the Academy of Marketing Science
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Amfiteatru Economic Journal
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Asian Journal of Sustainability and Social Responsibility (AJSSR)
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Understanding factors influencing consumer attitudes toward cause-related marketing
Galan Ladero, M. Mercedes
;
Galera Casquet, Clementina
; …
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
1
,
pp. 52-70
Persistent link: https://www.econbiz.de/10011492964
Saved in:
2
The influence of cause marketing associations on product and cause brand value
Wymer, Walter
;
Samu, Sridhar
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003819437
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