//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Advertising effects"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause-Related Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Cause-Related Marketing
2
Cause-related marketing
2
Marketing management
2
Marketingmanagement
2
Advertising
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Celebrity endorsement
1
Celebrity endorsements
1
Celebrity-Werbung
1
Cobranding
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Inter-firm cooperation
1
Markenführung
1
Markenimage
1
Marketing communications
1
Organizational legitimacy
1
Product Placement
1
Product placement
1
Product placements
1
Relationship management
1
Relationship marketing
1
Sponsoring
1
Sponsorship
1
Sponsorships
1
Stakeholder
1
Stakeholder management
1
Strategic management
1
Strategisches Management
1
Unternehmenskooperation
1
Value creation
1
Value propositions
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bergvist, Lars
1
Taylor, Charles Raymond
1
Published in...
All
AMS review : official publication of the Academy of Marketing Science
International journal of advertising : the quarterly review of marketing communications
5
Cogent business & management
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit & voluntary sector marketing
2
International review on public and non-profit marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Communicating corporate social responsibility : perspectives and practice
1
Corporate communications : an international journal
1
European journal of management and business economics : EJM&BE
1
Green advertising and the reluctant consumer
1
International journal of contemporary hospitality management
1
International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of behavioral decision making
1
Journal of business ethics : JOBE
1
Journal of consumer marketing
1
Journal of current issues and research in advertising
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Sport management review
1
The journal of applied business research
1
The journal of business strategy
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars
;
Taylor, Charles Raymond
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->