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subject:"Advertising effects"
~person:"Chang, Chun-tuan"
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Search: subject_exact:"Cause-Related Marketing"
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Advertising effects
Cause-Related Marketing
4
Cause-related marketing
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Chang, Chun-tuan
Bae, Mikyeung
4
Chang, Chun-Tuan
3
Cheng, Zhao-Hong
2
Das, Neel
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Jublee, Daniel Inbaraj
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Kasilingam, Dharun Lingam
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Lee, Eun Mi
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Reece, Bonnie B.
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Rifon, Nora J.
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Stephen, Gladys
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Tucker, Elizabeth M.
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Aldridge, Nick
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Amato, Christie H.
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Amato, Louis
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Bodkin, Charles D.
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Boenigk, Silke
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Bolat, Elvira
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Burton, Scot
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Chang, Chia-Han
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Chang, Chingching
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Chen, Pei-Chi
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Cheong, Yunjae
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Cohen, Justin
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Coleman, Joshua T.
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Consolación-Segura, Carolina
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Daly, Joseph P.
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Edmondson, Diane R.
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Faulkner, Margaret
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Ferraro, Rosellina
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Han, Jiyoon
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Harmon-Kizer, Tracy
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Heidari, Setareh
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Huertas-García, Rubén
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Kang, In-Hye
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International journal of advertising : the quarterly review of marketing communications
2
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ECONIS (ZBW)
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Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
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2
Guilt appeals in cause-related marketing : the subversive roles of product type and donation magnitude
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 587-616
Persistent link: https://www.econbiz.de/10009349599
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