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subject:"Werbewirkung"
~isPartOf:"International journal of advertising : the review of marketing communications"
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Werbewirkung
Cause-Related Marketing
5
Cause-related marketing
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Consumer behaviour
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Konsumentenverhalten
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Advertising effects
2
Beziehungsmarketing
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Emotion
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Marketing management
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Marketingmanagement
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Social Web
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Social web
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execution style
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Advertising
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Brand management
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CRM
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Cause-related marketing (CRM)
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Cognition
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Corporate Social Responsibility
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Corporate social responsibility
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Instagram
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Internet marketing
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Kognition
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Markenführung
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Message Type
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Online-Marketing
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Perception
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Social Networking Sites (SNS)
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Social network
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Soziales Netzwerk
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Viral marketing
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Virales Marketing
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Visual Presentation
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Visualisierung
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Chang, Chia-Han
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Chang, Chun-Tuan
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Cheng, Zhao-Hong
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Han, Jiyoon
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International journal of advertising : the review of marketing communications
International journal of advertising : the quarterly review of marketing communications
5
Cogent business & management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit & voluntary sector marketing
2
International review on public and non-profit marketing
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Journal of advertising : official publication of the American Academy of Advertising
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AMS review : official publication of the Academy of Marketing Science
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Communicating corporate social responsibility : perspectives and practice
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Corporate communications : an international journal
1
European journal of management and business economics : EJM&BE
1
Green advertising and the reluctant consumer
1
International journal of contemporary hospitality management
1
International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of behavioral decision making
1
Journal of business ethics : JOBE
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Journal of consumer marketing
1
Journal of current issues and research in advertising
1
Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing theory and practice
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Marktorientiertes Nonprofit-Mangagement
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Sport management review
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The journal of applied business research
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The journal of business strategy
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The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
2
The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon
;
Lee, Seungae
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
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