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subject:"Werbewirkung"
~person:"Harmon-Kizer, Tracy"
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Harmon-Kizer, Tracy
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Journal of promotion management : innovations in planning and applied research
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The role of logo recoloring on perceptual fluency in cause-related marketing campaigns
Harmon-Kizer, Tracy
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 959-982
Persistent link: https://www.econbiz.de/10012179085
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