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~person:"Alves, Helena"
~language:"eng"
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Cause-related marketing : case Studies from a global perspective
Galan-Ladero, M. Mercedes
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012395722
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Corporate social responsibility and cause-related marketing in school sports events : assessing consumption decisions of external stakeholders
Ramos, Ana
;
Alves, Helena
;
Leitão, João
- In:
Corporate responsibility and stakeholding
,
(pp. 179-197)
.
2016
Persistent link: https://www.econbiz.de/10011567496
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