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~person:"Kim, Hyuksoo"
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Cause-Related Marketing
3
Cause-related marketing
3
Consumer behaviour
3
Konsumentenverhalten
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Brand image
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Markenimage
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Marketing management
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Marketingmanagement
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Corporate reputation
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Firmenimage
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Psychology of advertising
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Werbepsychologie
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attribution theory
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cause-related marketing
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corporate social responsibility
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perceived brand image
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prior CSR reputation
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product involvement
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self-construal
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temporal duration
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theory of planned behaviour
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Kim, Hyuksoo
Thomas, Sujo
14
Langen, Nina
7
Liu, Gordon
7
Vrontis, Demetris
7
Bae, Mikyeung
6
Baghi, Ilaria
6
Chang, Chun-Tuan
6
Christofi, Michael
6
Hartmann, Monika
6
Kureshi, Sonal
6
Leonidou, Erasmia
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Papasolomou, Ioanna
6
Wymer, Walter
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Grebitus, Carola
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Vlachos, Pavlos A.
5
Beise-Zee, Rian
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Bhatt, Viral
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Bigné Alcañiz, J. Enrique
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Chang, Chun-tuan
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Das, Neel
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Deb, Madhurima
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Galan-Ladero, M. Mercedes
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Krishna, Aradhna
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Lafferty, Barbara A.
4
Lee, Eun Mi
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Mattila, Anna S.
4
Youn, Seounmi
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Alves, Helena
3
Amawate, Vibhas
3
Arora, Neeraj
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Chawla, Deepak
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Cheng, Zhao-Hong
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Coleman, Joshua T.
3
Demetriou, Marlen
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Edmondson, Diane R.
3
Ferreira, Mauricio
3
Fries, Anne
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Galera Casquet, Clementina
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Grigore, Georgiana Florentina
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Total quality management & business excellence
1
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ECONIS (ZBW)
3
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The effect of corporate social responsibility reputation on consumer support for cause-related marketing
Kim, Hyuksoo
;
Youn, Seounmi
;
Lee, Doohwang
- In:
Total quality management & business excellence
30
(
2019
)
6
,
pp. 682-707
Persistent link: https://www.econbiz.de/10012199778
Saved in:
2
Temporal duration and attribution process of cause-related marketing : moderating roles of self-construal and product involvement
Youn, Seounmi
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 217-235
Persistent link: https://www.econbiz.de/10011859280
Saved in:
3
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
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