//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Nonprofit-Organisation"
~person:"Kim, Jihye"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause-related marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Nonprofit-Organisation
Cause-Related Marketing
3
Cause-related marketing
3
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Advertising
1
Altruism
1
Altruismus
1
Brand image
1
Buying intention
1
Compassion fade
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Internet marketing
1
Issue involvement
1
Issue support
1
Markenimage
1
Nonprofit marketing
1
Nonprofit organization
1
Nonprofit-Marketing
1
Online-Marketing
1
Personalization
1
Self-corporate congruity
1
Social Web
1
Social media
1
Social network
1
Social web
1
Soziales Netzwerk
1
Werbung
1
altruistic motive
1
congruency
1
corporate credibility
1
familiarity of cause brands
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kim, Jihye
Bebko, Charlene
1
Bouchet, Adrien
1
Bowers, Josh
1
Chambers, Suzanne K.
1
Dalakas, Vassilis
1
Deb, Madhurima
1
Du, Lanying
1
Dunn, Jeff
1
Fries, Anne
1
Hamilton, Mark
1
Helm, Scott T.
1
Hou, Jundong
1
Huang, Yupeng
1
Hyde, Melissa K.
1
Jadeja, Ashwin
1
Jeong, Hyun Ju
1
Ko, Wai Wai
1
Kull, Alexander J.
1
Lauper, Patricia
1
Legg, Melissa
1
Liu, Gordon
1
Ng, Shu Kay
1
Parris, Denise Linda
1
Pellar, Carina
1
Rego, Michelle M.
1
Rogers, Dana
1
Samu, Sridhar
1
Sanchez, Alison
1
Savas, Selen
1
Sciulli, Lisa M.
1
Scuffham, Paul A.
1
Shapiro, Stephen L.
1
Sindhu, Shilpa
1
Stein, Kevin
1
Stewart, Kristin
1
Svensson, Göran
1
Thomas, Sujo
1
Wardley, Marcus
1
Welty Peachey, Jon
1
more ...
less ...
Published in...
All
International review on public and non-profit marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->