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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising effects
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Journal of advertising : official publication of the American Academy of Advertising
International review on public and non-profit marketing
25
Journal of business research : JBR
15
Journal of business ethics : JOBE
14
Journal of marketing communications
10
Journal of nonprofit & public sector marketing
10
Psychology & marketing
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Journal of Business Ethics
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International journal of advertising : the quarterly review of marketing communications
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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International journal of advertising : the review of marketing communications
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The journal of consumer marketing
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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International Review on Public and Nonprofit Marketing
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International journal of nonprofit & voluntary sector marketing
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Journal of promotion management : JPM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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SpringerLink / Bücher
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Apas Papers
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Cogent business & management
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International journal of emerging markets
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business Research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing
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Key debates and contemporary issues in nonprofit marketing
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MPRA Paper
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Sport management review
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World review of entrepreneurship, management and sustainable development
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AMS review : official publication of the Academy of Marketing Science
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Amfiteatru Economic Journal
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Asian Journal of Sustainability and Social Responsibility (AJSSR)
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Asian journal of sustainability and social responsibility
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Australian journal of management
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Cogent Business & Management
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Corporate reputation review : an international journal
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Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
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2
The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz
;
Folse, Judith Anne Garretson
; …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
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