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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"International journal of advertising : the review of marketing communications"
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Search: subject_exact:"Cause-related marketing"
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Cause-Related Marketing
7
Cause-related marketing
7
Consumer behaviour
7
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Advertising effects
4
Werbewirkung
4
Marketing management
3
Marketingmanagement
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2
Beziehungsmarketing
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Relationship marketing
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CRM
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Cause-related marketing (CRM)
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Cognition
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Aghakhani, H.
1
Badenes-Rocha, Alberto
1
Bergkvist, Lars
1
Bigné Alcañiz, J. Enrique
1
Burton, Scot
1
Carvalho, S. W.
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Chang, Chia-Han
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Chang, Chun-Tuan
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Cheng, Zhao-Hong
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Cunningham, P. H.
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Folse, Judith Anne Garretson
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Han, Jiyoon
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Kees, Jeremy
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Lee, Eun Mi
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Reece, Bonnie B.
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Rifon, Nora J.
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Ruiz Mafe, Carla
1
Tangari, Andrea Heintz
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Tucker, Elizabeth M.
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the review of marketing communications
International review on public and non-profit marketing
25
Journal of business research : JBR
15
Journal of business ethics : JOBE
14
Journal of marketing communications
10
Journal of nonprofit & public sector marketing
10
Psychology & marketing
10
Journal of Business Ethics
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
The journal of consumer marketing
5
European Sport management quarterly : ESMQ
4
European journal of marketing : EJM
4
International Review on Public and Nonprofit Marketing
4
International journal of nonprofit & voluntary sector marketing
4
Journal of promotion management : JPM
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
SpringerLink / Bücher
4
Apas Papers
3
Cogent Business & Management
3
Cogent business & management
3
International journal of emerging markets
3
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Business Research
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Key debates and contemporary issues in nonprofit marketing
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MPRA Paper
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Sport management review
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World review of entrepreneurship, management and sustainable development
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AMS review : official publication of the Academy of Marketing Science
2
Amfiteatru Economic Journal
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Asian Journal of Sustainability and Social Responsibility (AJSSR)
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Asian journal of sustainability and social responsibility
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Australian journal of management
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Corporate reputation review : an international journal
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ECONIS (ZBW)
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1
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
2
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
3
The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon
;
Lee, Seungae
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
Saved in:
4
When partners divorce : understanding consumers' reactions to partnership termination in cause-related marketing programs
Aghakhani, H.
;
Carvalho, S. W.
;
Cunningham, P. H.
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 548-570
Persistent link: https://www.econbiz.de/10012260233
Saved in:
5
Cause-related marketing persuasion research : an integrated framework and directions for further research
Bergkvist, Lars
;
Zhou, Kris Qiang
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012200192
Saved in:
6
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
7
The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz
;
Folse, Judith Anne Garretson
; …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
Saved in:
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