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subject:"Brand image"
~person:"John, Leslie K."
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Search: subject_exact:"Cause-related marketing"
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Marketing letters : a journal of research in marketing
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When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
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