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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
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International journal of pharmaceutical and healthcare marketing : IJPHM
Psychology & marketing
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International journal of advertising : the review of marketing communications
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Young consumers : insight and ideas for responsible marketers
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of internet marketing and advertising : IJIMA
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Impact of celebrity endorsements in disease-specific direct-to-consumer (DTC) advertisements : an elaboration likelihood model approach
Rollins, Brent L.
;
Bhutada, Nilesh
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 164-177
Persistent link: https://www.econbiz.de/10010388962
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2
An examination of humor and endorser effects on consumers' responses to direct-to-consumer advertising : the moderating role of product involvement
Limbu, Yam B.
;
Huhmann, Bruce A.
;
Peterson, Robin T.
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10009553798
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