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~isPartOf:"Inventi impact: retailing & consumer services"
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Celebrity endorsement
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Brand image
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Consumer behaviour
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Effectiveness of celebrity endorsement
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Firmenimage
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Gambia
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Perceived brand personality
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Ceesay, Lamin B.
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Dissanayake D. M. R.
1
Ebrahimi, Mohammadreza
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Ghotbivayghan, Bahareh
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Hoseinzadehshahri, Masoomeh
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Weerasiri R. A. S.
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Inventi impact: retailing & consumer services
Psychology & marketing
33
Journal of business research : JBR
27
Journal of advertising research
15
Journal of promotion management : JPM
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International journal of advertising : the review of marketing communications
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Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing management : MM
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International journal of sports marketing & sponsorship
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Journal of marketing communications
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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The journal of product & brand management
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Marketing intelligence & planning
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The journal of brand management : an international journal
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Young consumers : insight and ideas for responsible marketers
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Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
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European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Celebrity, convergence and transformation
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Global business review
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International journal of hospitality management
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Journal of advertising
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Journal of current issues and research in advertising
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of travel and tourism marketing
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SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
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Health marketing quarterly
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International journal of Indian culture and business management
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International journal of internet marketing and advertising : IJIMA
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International review on public and non-profit marketing
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Journal of business ethics : JOBE
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Journal of customer behaviour
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Journal of international consumer marketing
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ECONIS (ZBW)
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The impact of perceived effectiveness of celebrity endorsement on perceived brand personality
Dissanayake D. M. R.
;
Weerasiri R. A. S.
- In:
Inventi impact: retailing & consumer services
(
2018
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10012145741
Saved in:
2
Consumer-brand association : determinants of consumer bank switching intention, case of the Gambia retail banking sector
Ceesay, Lamin B.
- In:
Inventi impact: retailing & consumer services
(
2018
)
2
,
pp. 105-112
Persistent link: https://www.econbiz.de/10012130300
Saved in:
3
Effect of celebrity endorsement on consumer's perception of corporate image, corporate credibility and corporate loyalty : (case study: Novin Charm Company)
Ghotbivayghan, Bahareh
;
Hoseinzadehshahri, Masoomeh
; …
- In:
Inventi impact: retailing & consumer services
(
2015
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10011477547
Saved in:
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