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~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand associations"
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Qualitative market research : an international journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Inventi impact: retailing & consumer services
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Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
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