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Berühmte Persönlichkeit
2
Druckmedien
2
Empirische Forschung
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Institutionenökonomie
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Sportler
2
Testimonialwerbung
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Advertising
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Athletes
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Celebrity-Werbung
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Institutional economics
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Schaaf, Daniela
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Sportkommunikation
Psychology & marketing
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Journal of business research : JBR
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Journal of advertising research
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of marketing management : MM
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International journal of sports marketing & sponsorship
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Journal of marketing communications
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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The journal of product & brand management
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The journal of brand management : an international journal
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of global marketing
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Marketing intelligence & planning
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Young consumers : insight and ideas for responsible marketers
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport management and marketing : IJSMM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Celebrity, convergence and transformation
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Global business review
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International journal of hospitality management
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Journal of current issues and research in advertising
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of travel and tourism marketing
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SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
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Health marketing quarterly
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International journal of Indian culture and business management
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International journal of internet marketing and advertising : IJIMA
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International review on public and non-profit marketing
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Journal of advertising
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Journal of business ethics : JOBE
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Journal of customer behaviour
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Journal of international consumer marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Testimonialwerbung mit Sportprominenz : eine institutionenökonomische und kommunikationsempirische Analyse
Schaaf, Daniela
-
2010
Persistent link: https://www.econbiz.de/10003872681
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Testimonialwerbung mit Sportprominenz : eine institutionenökonomische und kommunikationsempirische Analyse
Schaaf, Daniela
-
2010
Persistent link: https://www.econbiz.de/10009623952
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