//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Wood, Natalie T."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity endorsement"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Celebrity endorsement
3
Celebrity-Werbung
3
Advertising effects
2
Brand management
2
Markenführung
2
Social Web
2
Social web
2
Werbewirkung
2
Advertising
1
Brand
1
Celebrity endorsers
1
Credibility
1
Electoral campaign
1
Facial similarity
1
Glaubwürdigkeit
1
Internet marketing
1
Markenartikel
1
Online-Marketing
1
Political advertising
1
Political endorsements
1
Political marketing
1
Twitter
1
Viral marketing
1
Virales Marketing
1
Voting behaviour
1
Wahlkampf
1
Wahlverhalten
1
Werbung
1
brand familiarity
1
celebrity endorsers
1
social media
1
source credibility
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Wood, Natalie T.
Roy, Subhadip
16
Ilicic, Jasmina
9
Huber, Frank
8
Jain, Varsha
7
Schimmelpfennig, Christian
7
Erfgen, Carsten
6
Arora, Nilesh
5
Molchanov, Alexander
5
Schaaf, Daniela
5
Singh, Ramendra Pratap
5
Usman, Osly
5
Webster, Cynthia M.
5
Agnihotri, Arpita
4
Alatas, Vivi
4
Banerjee, Neelotpaul
4
Bhattacharya, Saurabh
4
Budzinski, Oliver
4
Carrillat, François A.
4
Chan, Kara
4
Clark, Timothy
4
D'Rozario, Denver
4
Dwivedi, Abhishek
4
Franck, Egon
4
Hussain, Shahzeb
4
Johnson, Lester W.
4
Liu, Matthew Tingchi
4
McDonald, Robert E.
4
Meyer, Frederik
4
Nüesch, Stephan
4
Olken, Benjamin A.
4
Paladines, Cindy
4
Pradhan, Debasis
4
Roozen, Irene
4
Sahay, Arvind
4
Sattler, Henrik
4
Stork, Philip
4
Um, Nam-Hyun
4
Abirami, U.
3
Andresen, Claus
3
Astous, Alain d'
3
more ...
less ...
Published in...
All
Journal of customer behaviour
1
Journal of marketing communications
1
Word of mouth and social media
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Looks matter : facial similarity between a candidate and celebrity endorser influences youth voting behaviour
Wood, Natalie T.
;
Shen, Feng
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 221-237
Persistent link: https://www.econbiz.de/10011655751
Saved in:
2
Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10010244647
Saved in:
3
Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Word of mouth and social media
,
(pp. 128-145)
.
2014
Persistent link: https://www.econbiz.de/10010409798
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->