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isPartOf:"American economic journal : a journal of the American Economic Association"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Sponsoring"
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American economic journal : a journal of the American Economic Association
Journal of promotion management : innovations in planning and applied research
AMS review : official publication of the Academy of Marketing Science
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of promotion management : JPM
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
2
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
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