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isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Search: subject_exact:"Celebrity endorsement"
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Celebrity endorsement
12
Celebrity-Werbung
12
Advertising effects
11
Werbewirkung
11
Brand image
4
Markenimage
4
celebrity endorsement
4
Advertising
3
Brand management
3
Markenführung
3
Werbung
3
Bibliometrics
2
Bibliometrie
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Consumer behaviour
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Konsumentenverhalten
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advertising
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meaning transfer
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Advertising planning
1
Athletes
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Beziehungsmarketing
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Brand
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Children
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Cognition
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Credibility
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Electoral campaign
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Glaubwürdigkeit
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Nonprofit marketing
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Personality psychology
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Persönlichkeitsmerkmal
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Bergkvist, Lars
3
Belch, George E.
1
Belch, Michael A.
1
Buijzen, Moniek
1
Chou, Hsuan-yi
1
Dominguez, Rafael
1
Dwivedi, Abhishek
1
Eisend, Martin
1
Garcia de los Salmones Sanchez, Maria del Mar
1
Herrero, Ángel
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Hjalmarson, Hanna
1
Johnson, Lester W.
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Knoll, Johannes
1
Langner, Tobias
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Matthes, Jörg
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McDonald, Robert E.
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Muehling, Darrel D.
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Mägi, Anne W.
1
Münch, Andrea
1
Ostermann, Migena
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Rasolofoarison, Dina
1
Rozendaal, Esther
1
Russell, Cristel Antonia
1
Valkenburg, Patti M.
1
Wang, Alex
1
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International journal of advertising : the quarterly review of marketing communications
Psychology & marketing
33
Journal of business research : JBR
27
Journal of advertising research
15
Journal of promotion management : JPM
14
International journal of advertising : the review of marketing communications
13
Journal of promotion management : innovations in planning and applied research
13
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
Marketing intelligence & planning
9
The journal of brand management : an international journal
9
Young consumers : insight and ideas for responsible marketers
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of advertising
5
Journal of current issues and research in advertising
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of travel and tourism marketing
5
SpringerLink / Bücher
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing theory and practice
4
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ECONIS (ZBW)
12
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1
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
2
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
3
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
4
Celebrity endorsements : a literature review and research agenda
Bergkvist, Lars
;
Zhou, Kris Qiang
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 642-663
Persistent link: https://www.econbiz.de/10011585281
Saved in:
5
A new model of how celebrity endorsements work : attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Bergkvist, Lars
;
Hjalmarson, Hanna
;
Mägi, Anne W.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011581100
Saved in:
6
Celebrity endorsements, self-brand connection and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
Saved in:
7
Effects of endorser types in political endorsement advertising
Chou, Hsuan-yi
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 391-416
Persistent link: https://www.econbiz.de/10010362867
Saved in:
8
Communication using celebrities in the non-profit sector : determinants of its effectiveness
Garcia de los Salmones Sanchez, Maria del Mar
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 101-119
Persistent link: https://www.econbiz.de/10009722518
Saved in:
9
A content analysis study of the use of celebrity endorsers in magazine advertising
Belch, George E.
;
Belch, Michael A.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009789459
Saved in:
10
The moderating influence of brand statues and source confirmation on third-party endorsement effects in advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 605-622
Persistent link: https://www.econbiz.de/10009581782
Saved in:
11
Children's understanding of advertisers' persuasive tactics
Rozendaal, Esther
;
Buijzen, Moniek
;
Valkenburg, Patti M.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10009154727
Saved in:
12
Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise
Eisend, Martin
;
Langner, Tobias
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 527-546
Persistent link: https://www.econbiz.de/10008668127
Saved in:
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