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isPartOf:"Journal of business ethics : JOBE"
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Celebrity endorsement
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Business ethics
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Consumer behaviour
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Consumer perceived ethicality (CPE)
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Choi, Chong-ju
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Journal of business ethics : JOBE
Psychology & marketing
33
Journal of business research : JBR
25
Journal of advertising research
15
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
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The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
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Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of travel and tourism marketing
5
SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
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Health marketing quarterly
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International journal of Indian culture and business management
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International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of advertising
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Journal of customer behaviour
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Journal of international consumer marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing theory and practice
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ECONIS (ZBW)
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An ethical perspective on necro-advertising : the moderating effect of brand equity
Boeuf, Benjamin
;
Darveau, Jessica
- In:
Journal of business ethics : JOBE
155
(
2019
)
4
,
pp. 1077-1099
Persistent link: https://www.econbiz.de/10011998908
Saved in:
2
Art and artifice in public apologies
Boyd, David P.
- In:
Journal of business ethics : JOBE
104
(
2011
)
3
,
pp. 299-309
Persistent link: https://www.econbiz.de/10009412119
Saved in:
3
Ethics of celebrities and their increasing influence in 21st century society
Choi, Chong-ju
;
Berger, Ron
- In:
Journal of business ethics : JOBE
91
(
2010
)
3
,
pp. 313-318
Persistent link: https://www.econbiz.de/10003946181
Saved in:
4
Ethics of global Internet, community and fame addiction
Choi, Chong-ju
;
Berger, Ron
- In:
Journal of business ethics : JOBE
85
(
2009
)
2
,
pp. 193-200
Persistent link: https://www.econbiz.de/10003835954
Saved in:
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