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isPartOf:"Journal of promotion management : JPM"
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Celebrity endorsement
14
Celebrity-Werbung
14
Advertising effects
13
Werbewirkung
13
Advertising
8
Werbung
8
celebrity endorsement
5
Brand image
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Markenimage
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advertising
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Brand management
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Credibility
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Glaubwürdigkeit
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advertising effectiveness
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celebrity endorser
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Avery, Elizabeth Johnson
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Beerli-Palacio, Asunción
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Bhakar, Shailja
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Cho, Moonhee
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Dekker, Kim
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Edwards, Steven M.
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Fowler, Kendra
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Jin, Young Ju
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La Ferle, Carrie
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Lee, Wei-Na
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Martín-Santana, Josefa D.
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Meng, Juan
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Pan, Po-Lin
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Park, Sejin
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Park, Sunyoung
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Paul, Justin
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Premeaux, Shane R.
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Reijmersdal, Eva A. van
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Roswinanto, Widyarso
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Spears, Nancy
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Stafford, Marla Royne
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Strutton, David
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Thomas, Veronica L.
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Um, Nam-Hyun
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Van Steenburg, Eric
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Journal of promotion management : JPM
Psychology & marketing
33
Journal of business research : JBR
27
Journal of advertising research
15
International journal of advertising : the review of marketing communications
13
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
Marketing intelligence & planning
9
The journal of brand management : an international journal
9
Young consumers : insight and ideas for responsible marketers
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of advertising
5
Journal of current issues and research in advertising
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of travel and tourism marketing
5
SpringerLink / Bücher
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing theory and practice
4
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ECONIS (ZBW)
14
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14
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1
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
2
Effects of patriotism and celebrity endorsement in military advertising
Park, Sejin
;
Avery, Elizabeth Johnson
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 605-619
Persistent link: https://www.econbiz.de/10011631923
Saved in:
3
Korean advertising practitioners' perspectives on celebrity endorsement
Um, Nam-Hyun
;
Lee, Wei-Na
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 33-54
Persistent link: https://www.econbiz.de/10011304632
Saved in:
4
Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung
;
Cho, Moonhee
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
Saved in:
5
Reverse transfer effect of celebrity-product congruence on the celebrity's perceived credibility
Yoo, Jae-Woong
;
Jin, Young Ju
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 666-684
Persistent link: https://www.econbiz.de/10011433611
Saved in:
6
Are they celebrity followers? : examining the third-person perception of celebrity-endorsed advertising
Pan, Po-Lin
;
Meng, Juan
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10011875383
Saved in:
7
More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011305256
Saved in:
8
Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
9
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
Saved in:
10
Magazine advertising : factors influencing the effectiveness of celebrity advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
11
Are celebrity-heroes effective endorsers? : exploring the link between hero, celebrity, and advertising response
Spears, Nancy
;
Stafford, Marla Royne
;
Van Steenburg, Eric
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10009738247
Saved in:
12
The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
Saved in:
13
Does gender impact the perception of negative information related to celebrity endorsers?
Edwards, Steven M.
;
La Ferle, Carrie
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 22-35
Persistent link: https://www.econbiz.de/10003884504
Saved in:
14
Special double issue on celebrity endorsements and sponsorship sports, arts and event/tourism branding and promotions
2009
Persistent link: https://www.econbiz.de/10003884562
Saved in:
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