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Celebrity endorsement
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D'Rozario, Denver
Roy, Subhadip
15
Huber, Frank
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Ilicic, Jasmina
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Schimmelpfennig, Christian
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Erfgen, Carsten
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Jain, Varsha
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Arora, Nilesh
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Molchanov, Alexander
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Bhattacharya, Saurabh
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Astous, Alain d'
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of customer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Psychology & marketing
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The emerging market for "Delebs" (dead celebrities) : an ethics-based, sustainability analysis of key stakeholder positions
D'Rozario, Denver
;
Yang, Guang
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10012257944
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2
Dead celebrity (Deleb) use in marketing : an initial theoretical exposition
D'Rozario, Denver
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 486-504
Persistent link: https://www.econbiz.de/10011508435
Saved in:
3
The market for "Delebs" (dead celebrities) : a revenue analysis
D'Rozario, Denver
- In:
Journal of customer behaviour
15
(
2016
)
4
,
pp. 395-414
Persistent link: https://www.econbiz.de/10011655574
Saved in:
4
The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
Petty, Ross D.
;
D'Rozario, Denver
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
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