//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Sportler"
~isPartOf:"Asia-Pacific journal of business administration"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity endorsement"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Sportler
Advertising effects
2
Celebrity endorsement
2
Celebrity-Werbung
2
India
2
Indien
2
Werbewirkung
2
Artists
1
Athletes
1
Celebrity endorsements
1
Consumer behaviour
1
Konsumentenverhalten
1
Künstler
1
Meaning transfer model
1
Personality trait
1
Persönlichkeitsmerkmal
1
Psychology of advertising
1
Qualitative exploration
1
Structural equation model
1
Structural equation modelling
1
Strukturgleichungsmodell
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Jain, Varsha
1
Rana, Pragati
1
Roy, Subhadip
1
Published in...
All
Asia-Pacific journal of business administration
International journal of sports marketing & sponsorship
8
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of advertising research
3
Journal of business research : JBR
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Young consumers : insight and ideas for responsible marketers
3
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
Journal of sports economics
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing letters : a journal of research in marketing
2
Sportkommunikation
2
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brands : interdisciplinary perspectives
1
Economics, management and financial markets
1
Fontys Venlo - publication of applied sciences
1
Global business review
1
Innovation: organization & management : IOM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of applied business and economic research
1
International journal of retail & distribution management
1
Journal of business & economics research
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of economics and finance
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Market : review for marketing theory and practice
1
Organizations and markets in emerging economies
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The moderating role of consumer personality and source credibility in celebrity endorsements
Roy, Subhadip
;
Jain, Varsha
;
Rana, Pragati
- In:
Asia-Pacific journal of business administration
5
(
2013
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10009738416
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->