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subject:"Sportler"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
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Search: subject_exact:"Celebrity endorsement"
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Sportler
Athletes
4
Celebrity endorsement
4
Celebrity-Werbung
4
Brand image
3
Markenimage
3
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
2
Sportmarketing
2
Sports marketing
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Werbewirkung
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athlete endorsement
2
Brand management
1
Cognition
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Credibility
1
Frauen
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Glaubwürdigkeit
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Kognition
1
Markenführung
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Personality psychology
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Persönlichkeitspsychologie
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Sport
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Sports
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USA
1
United States
1
Women
1
advertising
1
athlete transgression
1
celebrity publicity
1
cognitive bias
1
comparative judgment
1
endorser credibility
1
endorser-product fit
1
false memory
1
human branding
1
sport consumer
1
the match-up hypothesis
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Chang, Yonghwan
1
Connaughton, Daniel P.
1
Fink, Janet S.
1
Kane, Mary Jo
1
Kaplanidou, Kyriaki
1
Koo, Jakeun
1
LaVoi, Nicole M.
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Lee, Younghan
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Sato, Shintaro
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Journal of sport management : the official journal of the North American Society of Sport Management
International journal of sports marketing & sponsorship
8
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of advertising research
3
Journal of business research : JBR
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Young consumers : insight and ideas for responsible marketers
3
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
Journal of sports economics
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing letters : a journal of research in marketing
2
Sportkommunikation
2
Asia-Pacific journal of business administration
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brands : interdisciplinary perspectives
1
Economics, management and financial markets
1
Fontys Venlo - publication of applied sciences
1
Global business review
1
Innovation: organization & management : IOM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of applied business and economic research
1
International journal of retail & distribution management
1
Journal of business & economics research
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of economics and finance
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Market : review for marketing theory and practice
1
Organizations and markets in emerging economies
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ECONIS (ZBW)
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1
When infamy becomes fame : the positive side of negative athlete publicity
Chang, Yonghwan
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 401-411
Persistent link: https://www.econbiz.de/10011920129
Saved in:
2
Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
Saved in:
3
Athlete endorsement, attitudes, and purchase intention : the interaction effect between athlete endorser-product congruence and endorser credibility
Lee, Younghan
;
Koo, Jakeun
- In:
Journal of sport management : the official journal of …
29
(
2015
)
5
,
pp. 523-538
Persistent link: https://www.econbiz.de/10011384446
Saved in:
4
The freedom to choose : elite female athletes' preferred representations within endorsement opportunities
Fink, Janet S.
;
Kane, Mary Jo
;
LaVoi, Nicole M.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
2
,
pp. 207-219
Persistent link: https://www.econbiz.de/10010371636
Saved in:
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