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subject:"Sportler"
~subject:"Artists"
~isPartOf:"Journal of customer behaviour"
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Journal of customer behaviour
International journal of sports marketing & sponsorship
8
International journal of sport management and marketing : IJSMM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of sport management : the official journal of the North American Society of Sport Management
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Psychology & marketing
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International journal of Chinese culture and management : IJCCM
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Journal of business research : JBR
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Marketing letters : a journal of research in marketing
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Young consumers : insight and ideas for responsible marketers
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Arts marketing : an international journal ; AM
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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International journal of advertising : the review of marketing communications
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Journal of sports economics
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Konzepte und Perspektiven der Markenbildung im Kulturbereich
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Sportkommunikation
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Advertising and violence : concepts and perspectives
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Asia-Pacific journal of business administration
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Brand research : [an outcome of the second International Conference on Brand Management]
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Fontys Venlo - publication of applied sciences
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Global business review
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Innovatives Dienstleistungsmarketing in Theorie und Praxis
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International journal of Indian culture and business management
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International journal of advertising : the quarterly review of marketing communications
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International journal of retail & distribution management
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Journal of consumer behaviour : an international research review
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The effect of personal scandal on celebrity athletes and male shoppers' purchase intentions and attitude favourability
Graham, Mary A.
;
Jackson, Vanessa
;
Lee, Min-Young
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 271-290
Persistent link: https://www.econbiz.de/10010519723
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