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subject:"Sportler"
~subject:"Sportmarketing"
~isPartOf:"Sportkommunikation"
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Search: subject_exact:"Celebrity endorsement"
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Sportler
Sportmarketing
Berühmte Persönlichkeit
2
Druckmedien
2
Empirische Forschung
2
Institutionenökonomie
2
Testimonialwerbung
2
Advertising
1
Athletes
1
Celebrity endorsement
1
Celebrity-Werbung
1
Institutional economics
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Institutionenökonomik
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Sports marketing
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Werbung
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German
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Schaaf, Daniela
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Sportkommunikation
International journal of sports marketing & sponsorship
10
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of advertising research
3
Journal of business research : JBR
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Young consumers : insight and ideas for responsible marketers
3
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
Journal of promotion management : JPM
2
Journal of sports economics
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing letters : a journal of research in marketing
2
Organizations and markets in emerging economies
2
Asia-Pacific journal of business administration
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brands : interdisciplinary perspectives
1
Economics, management and financial markets
1
Fontys Venlo - publication of applied sciences
1
Global business review
1
Innovation: organization & management : IOM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of applied business and economic research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of business & economics research
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of economics and finance
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of strategic marketing
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ECONIS (ZBW)
1
USB Cologne (EcoSocSci)
1
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Testimonialwerbung mit Sportprominenz : eine institutionenökonomische und kommunikationsempirische Analyse
Schaaf, Daniela
-
2010
Persistent link: https://www.econbiz.de/10003872681
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Testimonialwerbung mit Sportprominenz : eine institutionenökonomische und kommunikationsempirische Analyse
Schaaf, Daniela
-
2010
Persistent link: https://www.econbiz.de/10009623952
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