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type_genre:"Collection of articles of several authors"
~type_genre:"Aufsatz im Buch"
~person:"Deeksha Singh"
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Search: subject_exact:"Celebrity endorsement"
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Advertising effects
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Celebrity endorsement
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Celebrity-Werbung
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Credibility
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Estimation
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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ECONIS (ZBW)
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Validation of the celebrity endorsers' credibility scale in Indian context
Gaur, Sanjaya Singh
;
Pathak, Shalini
;
Deeksha Singh
- In:
Advertising and communication : proceedings 4th …
,
(pp. 294-300)
.
2005
Persistent link: https://www.econbiz.de/10003353835
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