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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Psychology & marketing
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Journal of business research : JBR
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International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Celebrity, convergence and transformation
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How does celebrity meaning transfer? : investigating the process of meaning transfer with celebrity affiliates and mature brands
Miller, Felicia M.
;
Allen, Chris T.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 443-452
Persistent link: https://www.econbiz.de/10009580737
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2
Multiple endorsers and multiple endorsements : the influence of message repetition, source congruence and involvement on brand attitudes
Rice, Dan Hamilton
;
Kelting, Katie
;
Lutz, Richard J.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 249-259
Persistent link: https://www.econbiz.de/10009569968
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