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~isPartOf:"Kyklos : international review for social sciences"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Celebrity worship"
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Kyklos : international review for social sciences
Journal of promotion management : innovations in planning and applied research
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Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
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