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~person:"Volz, Ian Pascal"
~person:"Jain, Varsha"
~isPartOf:"Berichte aus der Betriebswirtschaft"
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Celebrity endorsement
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Celebrity-Werbung
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Conjoint analysis
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Consumer behaviour
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Volz, Ian Pascal
Jain, Varsha
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Berichte aus der Betriebswirtschaft
Asia-Pacific journal of business administration
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Brand research : [an outcome of the second International Conference on Brand Management]
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Konzepte und Perspektiven der Markenbildung im Kulturbereich
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Qualitative market research : an international journal
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Young consumers : insight and ideas for responsible marketers
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Musiknachfrage im Internet
Volz, Ian Pascal
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2011
Persistent link: https://www.econbiz.de/10008989048
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