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~person:"Volz, Ian Pascal"
~person:"Roy, Subhadip"
~subject:"Sportler"
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Search: subject_exact:"Celebrity-Werbung"
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Sportler
Celebrity endorsement
17
Celebrity-Werbung
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Advertising effects
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India
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Volz, Ian Pascal
Roy, Subhadip
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Asia-Pacific journal of business administration
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International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
2
The moderating role of consumer personality and source credibility in celebrity endorsements
Roy, Subhadip
;
Jain, Varsha
;
Rana, Pragati
- In:
Asia-Pacific journal of business administration
5
(
2013
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10009738416
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