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subject:"Advertising effects"
~isPartOf:"Gabler Edition Wissenschaft"
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Advertising effects
Celebrity endorsement
3
Celebrity-Werbung
3
Deutschland
3
Germany
3
Advertising media
2
Brand management
2
Markenführung
2
Theorie
2
Theory
2
Werbeträger
2
Werbewirkung
2
Advertising
1
Berufsfußballspieler
1
Berufssportler
1
Berühmte Persönlichkeit
1
Beziehungsmarketing
1
Commitment <Management>
1
Consumer behaviour
1
Fernsehprogramm
1
Fernsehsender
1
Fernsehstar
1
Fernsehwerbung
1
Fernsehwirtschaft
1
Football
1
Format <Fernsehsendung>
1
Freizeitsportler
1
Fußball
1
Kleinste-Quadrate-Methode
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Konsumentenverhalten
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Least squares method
1
Lukas Podolski
1
Marke
1
Markenimage
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Marketing
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Marketingtheorie
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Media effect
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Mediennutzung
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German
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Huber, Frank
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Henkel, Sven
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Hubert, Frank
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Meyer, Frederik
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Gabler Edition Wissenschaft
Psychology & marketing
17
Journal of promotion management : JPM
13
International journal of advertising : the review of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of business research : JBR
11
Journal of marketing communications
11
Journal of promotion management : innovations in planning and applied research
10
International journal of sports marketing & sponsorship
9
Journal of advertising research
8
The journal of product & brand management
8
Journal of global marketing
7
Journal of retailing and consumer services
7
Journal of marketing management : MM
6
Marketing letters : a journal of research in marketing
6
The journal of brand management : an international journal
6
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Vision : the journal of business perspective
4
Young consumers : insight and ideas for responsible marketers
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of internet marketing and advertising : IJIMA
3
International review on public and non-profit marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Qualitative market research : an international journal
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
2
Celebrity, convergence and transformation
2
Cogent business & management
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
International journal of market research
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ECONIS (ZBW)
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Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank
;
Meyer, Frederik
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003627795
Saved in:
2
Marke Mensch : Prominente als Marken der Medienindustrie
Henkel, Sven
;
Hubert, Frank
;
Huber, Frank
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002570359
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