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subject:"Advertising effects"
~person:"Carlson, Brad D."
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
Celebrity endorsement
3
Celebrity-Werbung
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Werbewirkung
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2
Sportler
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Advertising
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Werbung
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attractiveness
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distinctiveness
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endorser effectiveness
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fit
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Carlson, Brad D.
Roy, Subhadip
14
Erfgen, Carsten
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Huber, Frank
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Arora, Nilesh
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Jain, Varsha
5
Chan, Kara
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Ilicic, Jasmina
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Pradhan, Debasis
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Sattler, Henrik
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Banerjee, Neelotpaul
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Bauer, Brittney C.
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Al-Awadhi, Reem
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Alpízar R., Francisco
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Ambroise, Laure
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Astous, Alain d'
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Bailey, Ainsworth Anthony
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European journal of marketing
1
Journal of business research : JBR
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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The match-up hypotheses revisited : matching social judgments and advertising messaging in celebrity endorsements
Bauer, Brittney C.
;
Carlson, Brad D.
;
Johnson, Clark D.
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 869-898
Persistent link: https://www.econbiz.de/10013173451
Saved in:
2
A customer-focused approach to improve celebrity endorser effectiveness
Carlson, Brad D.
;
Donavan, D. Todd
;
Deitz, George D.
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 221-235
Persistent link: https://www.econbiz.de/10012238052
Saved in:
3
Be like mike : the role of social identification in athlete endorsements
Carlson, Brad D.
;
Donavan, D. Todd
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
3
,
pp. 176-191
Persistent link: https://www.econbiz.de/10011752696
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