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subject:"Advertising effects"
~person:"Ilicic, Jasmina"
~person:"Chan, Kara"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
Celebrity endorsement
12
Celebrity-Werbung
12
Werbewirkung
8
Consumer behaviour
7
Konsumentenverhalten
7
Advertising
4
Brand image
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Markenimage
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Werbung
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Brand management
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Markenführung
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Marketing cooperation
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Celebrity motivation
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Communication effects
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Gemeinnützige Organisation
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Hierarchical value mapping
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Ilicic, Jasmina
Chan, Kara
Roy, Subhadip
14
Erfgen, Carsten
6
Huber, Frank
6
Arora, Nilesh
5
Jain, Varsha
5
Meyer, Frederik
4
Pradhan, Debasis
4
Sattler, Henrik
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Schimmelpfennig, Christian
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Abirami, U.
3
Banerjee, Neelotpaul
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Bauer, Brittney C.
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Bergkvist, Lars
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Brandes, Leif
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Carlson, Brad D.
3
Carrillat, François A.
3
Dwivedi, Abhishek
3
Ho, Thong
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Johnson, Lester W.
3
Kaur Ghuman, Mandeep
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Krishnan, Jayasree
3
Mann, Bikram Jit Singh
3
McDonald, Robert E.
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Nüesch, Stephan
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International journal of nonprofit & voluntary sector marketing
1
International review on public and non-profit marketing
1
Journal of advertising research
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Qualitative market research : an international journal
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
2
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
3
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
4
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
5
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
6
Fit in celebrity-charity alliances : when perceived celanthropy benefits nonprofit organisations
Ilicic, Jasmina
;
Baxter, Stacey
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
3
,
pp. 200-208
Persistent link: https://www.econbiz.de/10011311812
Saved in:
7
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
8
Celebrities as indirect spokespeople in advertising
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 103-114)
.
2013
Persistent link: https://www.econbiz.de/10009773047
Saved in:
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