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subject:"Advertising effects"
~subject:"Künstler"
~person:"Chan, Kara"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
Künstler
Celebrity endorsement
4
Celebrity-Werbung
4
Werbewirkung
4
Advertising
3
Werbung
3
Brand image
2
Consumer behaviour
2
Hong Kong
2
Hongkong
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Jugendliche
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Konsumentenverhalten
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Markenimage
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Youth
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Celebrity motivation
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Communication effects
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Großbritannien
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Internet marketing
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Non-profit marketing
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Nonprofit organization
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Nonprofit-Organisation
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Online-Marketing
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Public services
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Qualitative Methode
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Source attractiveness
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United Kingdom
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Young adults
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advertising effects
1
advertising persuasiveness
1
celebrities
1
celebrity endorsement
1
celebrity-brand congruency
1
meaning transfer model
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online influencers
1
qualitative method
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relational study
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Chan, Kara
Roy, Subhadip
14
Erfgen, Carsten
6
Huber, Frank
6
Jain, Varsha
6
Arora, Nilesh
5
Ilicic, Jasmina
4
Meyer, Frederik
4
Pradhan, Debasis
4
Sattler, Henrik
4
Schimmelpfennig, Christian
4
Abirami, U.
3
Banerjee, Neelotpaul
3
Bauer, Brittney C.
3
Bergkvist, Lars
3
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3
Carlson, Brad D.
3
Carrillat, François A.
3
Daswani, Aarzoo
3
Dwivedi, Abhishek
3
Franck, Egon
3
Ho, Thong
3
Johnson, Lester W.
3
Kaur Ghuman, Mandeep
3
Krishnan, Jayasree
3
Mann, Bikram Jit Singh
3
McDonald, Robert E.
3
Nüesch, Stephan
3
Parmar, Yadvinder
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Parsad, Chandan
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Prashar, Sanjeev
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Rifon, Nora J.
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Singh, Ramendra Pratap
3
Um, Nam-Hyun
3
Usman, Osly
3
Agnihotri, Arpita
2
Al-Awadhi, Reem
2
Alpízar R., Francisco
2
Ambroise, Laure
2
Astous, Alain d'
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International review on public and non-profit marketing
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
2
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
3
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
4
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
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