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subject:"Advertising effects"
~subject:"Sportmarketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Advertising effects
Sportmarketing
Celebrity endorsement
5
Celebrity-Werbung
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Werbewirkung
3
Brand image
2
Brand management
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Consumer behaviour
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purchase intention
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Arora, Nilesh
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Chang, Joseph W.
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Parsad, Chandan
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Rahman, Rehenuma
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Vijay, T. Sai
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Psychology & marketing
17
Journal of promotion management : JPM
13
International journal of advertising : the review of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of business research : JBR
11
Journal of marketing communications
11
Journal of promotion management : innovations in planning and applied research
10
International journal of sports marketing & sponsorship
9
Journal of advertising research
8
The journal of product & brand management
8
Journal of global marketing
7
Journal of retailing and consumer services
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing management : MM
6
Marketing letters : a journal of research in marketing
6
The journal of brand management : an international journal
6
Global business review
5
International journal of sport management and marketing : IJSMM
5
Young consumers : insight and ideas for responsible marketers
5
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Vision : the journal of business perspective
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of internet marketing and advertising : IJIMA
3
International review on public and non-profit marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Organizations and markets in emerging economies
3
Qualitative market research : an international journal
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
2
Celebrity, convergence and transformation
2
Cogent business & management
2
Gabler Edition Wissenschaft
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International journal of Indian culture and business management
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Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
2
Building brand awareness : the role of celebrity endorsement in advertisements
Rahman, Rehenuma
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 363-384
Persistent link: https://www.econbiz.de/10011962791
Saved in:
3
To sponsor or not to sponsor : transgressions are unequally detrimental
Chang, Joseph W.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 209-225
Persistent link: https://www.econbiz.de/10011774980
Saved in:
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