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isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Online-Marketing"
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International journal of electronic commerce : IJEC
International journal of internet marketing and advertising : IJIMA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of business research : JBR
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Asia Pacific journal of marketing and logistics
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Journal of hospitality marketing & management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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E-marketing ; Vol. 3
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
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